What Happened When You Invited Steve Jobs to Your Product Demo

“I think it’s coming along,” said Tim, “though we expect—” “I think it sucks!” said Jobs.

His vehemence made Tim pause. “Why?” he asked, a bit stiffly.

“It just does.”

“In what sense?” said Tim, getting his feet back under him. “Give me a clue.”

“Its shape is not innovative, it’s not elegant, it doesn’t feel anthropomorphic,” said Jobs, ticking off three of his design mantras.

You have this incredibly innovative machine but it looks very traditional.” The last word delivered like a stab. Doug Field and Scott Waters would have felt the wound; they admired Apple’s design sense. Dean’s intuition not to bring Doug had been right. “There are design firms out there that could come up with things we’ve never thought of,” Jobs continued, “things that would make you shit in your pants.”

An excerpt from the 2003 book Code Name Ginger, the story behind Dean Kamen’s Segway scooter. Steve Kemper recounts the time Kamen introduced his invention (code-named Ginger) to Steve Jobs and Jeff Bezos. They immediately foresaw problems with the product. (via The Browser.)

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